MexiCoke Sells Itself
While walking through the aisles of my favorite grocery store, I came across a little set up for Mexican Coca-Cola. Well, I’d never heard about it before, so I laughed and took a picture of it. Really, what’s the big deal? I then posted it on facebook with the caption “How is this a selling point?”
I’ve had Coca-Cola in a few different countries, and I have to admit, they all taste the same. So what’s the big deal with Mexican Coca-Cola? As soon as I posted my confusion on Facebook, I got a lot of responses from friends all saying that Mexican Coke was better because it’s made with real sugar and not high-fructose corn syrup. People also said that Mexican Coke just plain tastes better.
I had to wonder, why would Coca-Cola made in Mexico be sold in the US? What’s the soda company’s angle? First off, the product was sold in a glass bottle. Everyone knows that coke tastes better from a glass bottle. However, that’s not the selling point. “Hecho en Mexico” (Made in Mexico) dominated the board behind the coke bottles. Coca-Cola has always admitted that because of price and availability, the recipe will be different from country to country. So, why do Americans like MexiCoke so much?
The answer is in the people. Coca-Cola realized that with so many Latinos in the US, they needed to provide a taste of home. Now, Coca-Cola isn’t stupid, either. Small “cults” of Mexican coke enthusiasts started forming, and keeping track of which stores sold the soda. Because of its rising demand, MexiCoke can now be found at large grocery store chains, like Publix, Kroger, and Costco which can be bought in bulk. Long story short, people just like the product enough for Coca-Cola to distribute it on a wider scale. No crazy marketing scheme, just plain, organic demand.
Now, I have to admit, I was curious enough to buy it. What did I think of MexiCoke? I don’t think it’s a big deal. If you are more of a Pepsi person, you’d love MexiCoke because it is sweeter than the American version. I like American Coca-Cola because it has a bite, or a sharper taste. However, I didn’t really notice much of a difference. If I wasn’t looking for a taste difference, I would not have noticed it. Like Andy Warhol said, “A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the president knows it, the bum knows it and you know it.”
For further insight, check out where I found my info besides Wikipedia: